 |
| | | SCHEME
FOR FINANCING ACTIVITIES RELATING TO MARKETING OF SSI PRODUCTS | |
| |
|
OBJECTIVES
To provide financial assistance to SSI units to undertake various activities necessary
to increase their sales turnover in the domestic and export markets..
To finance corporate entities to enable them to provide support services and/or
infrastructural facilities to small-scale sector to improve its marketing capabilities.
MAJOR PARAMETERS
A. ELIGIBLE
BORROWERS
| . | Existing
SSI units in the small-scale sector with a good track record and sound financial
position are eligible for assistance. New units could also be considered on a
selective basis. | | . | Specialized
organisations incorporated as corporate entities and providing marketing assistance
infrastructure and support services to industrial concerns in the small sector |
B. PURPOSE OF ASSISTANCE
| . | Assistance
will be granted by KFC to eligible borrowers for undertaking various marketing
related activities such as: | | |
Marketing research
R&D product upgradation and standardization.
Preparation
of strategic marketing plans
Advertising, Branding, Catalogue preparation,
production of audio-visual aids, etc.
Participation in trade fairs and exhibitions,
undertaking sales promotion tours, etc.
Establishing distribution network
including showrooms/retail outlets and warehousing facilities.
Training of
personnel in activities relevant to marketing etc.
For setting up new commercial
complexes, showrooms and/or renovation of existing complex/showrooms for marketing
predominantly small scale, cottage and village industry products.
¨
Development of infrastructure like setting up of permanent exhibition centres,
industrial parks like garment and software parks, marketing emporia, design and
fashion forecasting studios, auction houses ( say for horticultural products),
container depots and container freight stations and trade centres(within India
and abroad). Such infrastructural projects should largely benefit the small-scale
cottage and village industries.
| C.
UPPER LIMIT OF ASSISTANCE
Loans
can be given up to Rs.500 lakhs
D. MINIMUM PRMOTER'S CONTRIBUTION
One third of the
project cost
E. DEBT EQUITY RATIO
Maximum
of 2:1
F. Click here to see >>RATE
OF INTEREST:
G. MAXIMUM
REPAYMENT PERIOD
Up to eight years including a moratorium period
of up to one year for starting the repayment of principal amounts.
H.
SECURITY FOR THE LOAN
| . |
1.
Primary Security:
100%
security in the case of own premises and 150% for leased premises
|
| . |
2.
Personal Guaranty
Of
all promoter directors, shareholders having more than five
percent share in the equity and co-obligants, if any.
|
| |
All
other standard terms prescribed for sanction by the corporation
would also be applicable. |
| |
| | 
 | |